target »
How APIs Will Shape the Future
Image from: freight train / Shutterstock What is an API? API stands for Application Programming Interface, but more importantly APIs are gateways for information to travel between disparate sources. An API is a delivery
Read More »Using Proper Call-to-Action in PPC Ads
You’re a paid search manager. You’ve optimized your campaigns’ settings for efficient use of the budget. You’ve spent countless hours conducting keyword research. You’ve built tightly themed campaigns and ad groups. You’re already on
Read More »5 Steps to Facebook Advertising – Whiteboard Friday
Posted by LaurenV Facebook advertising has taken the marketing world by storm. But with so many advertising options available within Facebook, how do you know where to start the campaigns that will best support
Read More »Improving Content Conversion with Dynamic Content
by Dayna Rothman Today’s marketers know that quality content is essential to marketing success. Content needs to educate, excite, and inspire prospects, customers, and partners alike. Unfortunately, today’s buyers are bombarded with multiple marketing
Read More »Think Creatively About Your Search Ads With These Top Questions
by Dayna Rothman Today’s guest post is from Marlin Gilbert, Industry Head of Advertising and Sales at Google. Marlin manages a team responsible for B2B Technology clients nationally. He holds a BA from Stanford
Read More »









