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Dr. Marketo’s Cabinet of Curiosity
Author: Dayna Rothman At Marketo, we’re all about the science of marketing. Everyone thinks of marketing automation as a new field. But few people know about our rich heritage as marketing automation pioneers –
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Integrating Digital Marketing & PR – Breaking Down Silos Through Content
For a recent presentation at a corporate communications and PR conference, I polled my network of digital marketing and PR pros working client-side about the most pressing questions they’re dealing with when it comes
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Excellent Analytics Tip #24: Obsess About Real Business Profitability
The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. Hence, this is a post on a simple
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The Weekly Compete Pulse
We’ve compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! Buying Tumblr will give #Yahoo an additional 15 billion pageviews a month. Multiple sources claim
Read More »Why Content Marketing Matters More Than Campaigns
End of periodic marketing campaigns The great era of periodic campaigns is over as the timing is out of sync with the buyers. Instead people want to find information on demand. This is where
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