A unique selling point (USP) defines your company, highlights the advantages of doing business with you and sets you apart from the competition. It also gives your company focus, because you won’t try toRead More »
Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company is making a mistake in terms of how it valuesRead More »
2017 was, without a doubt, the year that crypto trading and investing came out of the shadows and into the mainstream consciousness of everyone in the technology world, and beyond. When my company, Civic, conductedRead More »
Research shows that email, social media, and websites are the top three channels for engaging with consumers. Whether they’re using mobile or desktop, the majority of your customers use these channels to learn andRead More »
We may be in the midst of a social media boom, but email marketing is holding strong. Not only has email continued to be one of the most cost-effective ways to reach customers, butRead More »
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Whether you’re a small business owner or a member of a large corporation, up-to-date with the latest trends in business and marketing strategies or not, you’ve come to the right place. One of the most important elements of any business, small or large, is a Website. And, that’s where The Online Marketing Blog can help – providing solutions for marketers.