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The Life of a Content Asset: Tracking Real ROI

The Life of a Content Asset: Tracking Real ROI

Modern B2B Marketing December 15, 2014 Comments Off on The Life of a Content Asset: Tracking Real ROI

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan, for a content award on measurable ROI.  Instead of running a large

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Find The Right Mix With The Content Food Groups

Find The Right Mix With The Content Food Groups

Modern B2B Marketing December 11, 2014 Comments Off on Find The Right Mix With The Content Food Groups

Author: Ellen Gomes We all know that it’s important to have a variety of content types—but many marketers stumble when they have to define what a well-rounded content mix looks like. They struggle to

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Do Brand Tribes Exist In B2B Too ?

Do Brand Tribes Exist In B2B Too ?

Leads Explorer December 10, 2014 Comments Off on Do Brand Tribes Exist In B2B Too ?

Consumer Brand Tribes Brand Tribes exist in consumer business. The best known example is the Apple Tribe of consumers who just buy almost anything from Apple. Brand Tribes have several advantages for the company:

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4 Holiday Social Campaigns That Win & Why

4 Holiday Social Campaigns That Win & Why

Modern B2B Marketing December 10, 2014 Comments Off on 4 Holiday Social Campaigns That Win & Why

Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. As a consumer, the holiday campaigns

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The Next Era of Marketing: Hear from Seth Godin

The Next Era of Marketing: Hear from Seth Godin

Modern B2B Marketing December 9, 2014 Comments Off on The Next Era of Marketing: Hear from Seth Godin

Author: Sanjay Dholakia Welcome back… and for those that are new — welcome! As I discussed last week, this series of posts aims to chart a course for us marketers as we move into

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