Lead Generation »
Issues When Scaling The Start-up Through Products
Pile of technologies Most technology start-up companies have a pile of technologies and solutions they have developed over the previous years by delivering projects for different customers. Although there are parts of solutions that
Read More »The Key to Sales and Marketing Alignment: The Sales Development Rep
by Dayna Rothman To truly build a high-performance revenue engine, you need to have solid alignment between sales and marketing. One of the keys to creating this synergy is the effective use of a
Read More »The Marketing Of The Technology Driven Start-up
The start: projects Most IT technology driven companies start by hacking and developing code for projects in a specific sector of the industry. Slowly over time their library of useful applications grows of which
Read More »Your Sales Kick Off – It’s A Lot Like a Good Email
by Heidi Bullock Some things in life are just inevitable: death, taxes and of course your annual sales kick off meeting. In many cases, you receive an email around December 23rd highlighting the meeting,
Read More »If Your Writing Sucks, So Will Your Content
by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. Chris Penn recently wrote a post that
Read More »







