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Branding »

Becoming a Talkable Brand

Becoming a Talkable Brand

John Moore June 5, 2014 Comments Off

Brand Autopsy Archeology Week continues… The Talkable Brand Video Series from 2012 shared oodles upon oodles of ways a brand can spark and sustain word of mouth marketing. Here are four faves of mine

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The Company We Keep

The Company We Keep

DuctTape Marketing June 4, 2014 Comments Off

Here at Beaconfire, we’re honored to work side by side with some of the biggest brands in the non profit, mission driven and cause based world. While launching a new site is an accomplishment

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Creating Category Intrigue Builds Brand Intrigue

Creating Category Intrigue Builds Brand Intrigue

John Moore June 4, 2014 Comments Off

Brand Autopsy Archeology Week continues… On December 29, 2003 I wrote a post sharing a “hugely profound and evocative branding statement.” “A leading brand should promote the category, not the brand.” That statement is

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Developing Enthusiastically Satisfied Customers

Developing Enthusiastically Satisfied Customers

John Moore June 3, 2014 Comments Off

Brand Autopsy Archeology Week continues… A hallmark of the Brand Autopsy blog has been taking offbeat sources and connecting the dots back to business. In March of 2004 I connected the dots between the

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Product Marketing Wisdom from Dilbert

Product Marketing Wisdom from Dilbert

John Moore June 2, 2014 Comments Off

It’s Archeology Week on the Brand Autopsy blog so expect to read vintage posts that are just as relevant today as when they were when first published. We start the blog archeology dig with

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