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eCommerce Satisfaction Down | Dueling Studies Argue Over Rate of Online Ad Fraud

eCommerce Satisfaction Down | Dueling Studies Argue Over Rate of Online Ad Fraud

Marketing Vox December 30, 2014 Comments Off on eCommerce Satisfaction Down | Dueling Studies Argue Over Rate of Online Ad Fraud

eCommerce: Customer satisfaction ratings among etailers are falling, likely due to increased expectations. Ad Fraud: Startled by a study last year that showed a third of ad impressions were seen only by bots, the

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Time Bigger Online than Off | RIP Yahoo Directory | Tablet TV Seeks Aero Niche, Less the Lawsuits

Time Bigger Online than Off | RIP Yahoo Directory | Tablet TV Seeks Aero Niche, Less the Lawsuits

Marketing Vox December 29, 2014 Comments Off on Time Bigger Online than Off | RIP Yahoo Directory | Tablet TV Seeks Aero Niche, Less the Lawsuits

Media: Time Inc’s last quarter showing that it has a bigger online audience than it does in print is consistent with signals indicating that the shift to digital consumption has gutted publisher revenues due

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Online Ad Growth Inexorable, Volatile | Yahoo’s Firefox Search Battle Win Not Moving the War’s Outcome

Online Ad Growth Inexorable, Volatile | Yahoo’s Firefox Search Battle Win Not Moving the War’s Outcome

Marketing Vox December 8, 2014 Comments Off on Online Ad Growth Inexorable, Volatile | Yahoo’s Firefox Search Battle Win Not Moving the War’s Outcome

Media: Research from a Publicis Group shop shows the inexorable growth of online media versus everything else, but of interest is information showing that marketers are still treating the online category in a bit

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Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research

Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research

Marketing Vox November 25, 2014 Comments Off on Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research

Ad Fraud: Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks. Media: Pretty much on a lark of an A/B test, PepsiCo

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New Open Programmatic API Touted | Time: Robot CPMs Better | Forrester: Digital to Trump TV in 2 Years

New Open Programmatic API Touted | Time: Robot CPMs Better | Forrester: Digital to Trump TV in 2 Years

Marketing Vox November 4, 2014 Comments Off on New Open Programmatic API Touted | Time: Robot CPMs Better | Forrester: Digital to Trump TV in 2 Years

Publishing: Several major publishers got together to create a common programmatic direct set of standards, and now the IAB is putting its stamp on the effort. The system appears to emphasize inventory commitments, allowing

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