CPC, CPA, CPL, CP-What?
Posted by Pontiflex | Posted in Affiliate Marketing, Case Studies, Lead Generation, Web Analytics | Posted on 17-11-2009
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In the performance media space, there are 3 pricing options: CPC (cost per click), CPL (cost per lead), and CPA (cost per action). We know that CPC/search is great for reach, but how do you extend to “non-searchers” – people who aren’t actively looking for your product or service – while continuing to pay only [...]
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