Sometimes, it seems like omniscience.  With our Ad Impact product, we’re able to measure the impact of advertising exposure on online behavior.  Did an ad lead to more visits, searches, sales?  The answer rests comfortably in Compete’s data.  This gives us an enviable perspective on how (and whether!) specific ads and ad strategies work.

But of course, it takes work and experience to turn data and information into intelligence and insights.  (Omniscience would be deadly boring, if you think about it.)  Though we’ve been doing advertising effectiveness analysis for over a year now, we’re continually learning new things about online advertising.  The newest learning?  The time-honored concept of “advertising decay” is a myth.

(more…)

Copyright Compete Blog – The Myth of Advertising Decay