It looks as if the FTC has finally updated their regulations regarding endorsements and testimonials. More interestingly, this update goes and extends into blogs, etc. This means that all those fake blogs, etc are in for some hurt (to the tune of an $11,000 fine) if they cannot prove they’re real.

If you hadn’t already heard, you can check out the offical FTC page on what was passed today.

In the first change regarding endorsements since 1980, the FTC specifically targets endorsements and paid reviews in the form of blog posts. You can longer lie about results, even if you put “results not typical” and paid reviews must note that they’re paid.

Some other bloggers have also been posting about this. You can check them out here:
5 Star Affiliate Blog

This should get interesting eh?

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