• Spread the News: Effective Email Newsletters
  some creative and strategic considerations for using email newsletters effectively, including examples from successful brands across a number of verticals.
  (tags: newsletters)
• Redesigning Your Template: Basic Best Practice Tips to Consider
  Whether you’re creating one from scratch or crafting a brand new one, below are 10 straightforward, easy-to-implement suggestions for optimizing results from top to bottom
  (tags: design)
• Book review: “Successful e-mail marketing strategies: from hunting to farming”
  does “Successful email marketing strategies” offer anything different or better? Mark Brownlow says yes. Read his review here.
  (tags: books strategy)
• Reportlet: Going-Out-of-Business Email Strategies
  In this 9-page reportlet Chad White examines the last email days of six major retailers who went out of business, plus the email strategies used by retailers that were reborn under new ownership.
  (tags: study)
• Assumed Permission
  retailers know that if they add a pre-checked opt-out checkbox, some customers will uncheck the box. By not asking for permission, more subscribers will be added to the list. But marketers must first ask themselves these questions before adopting this type of permission strategy
  (tags: permission)
• Shoeline.com gain 46% more Facebook fans with single email
  (tags: cases)
• 10 Creative Email Footer Designs
  Some email footers rise above the mundane to a thing of beauty. Designers are adding varied elements such as social media, background images, blog posts and secondary navigation.
  (tags: design)

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