This blog has received lots of links from progressive-minded churches wanting to improve their marketing. It’s my turn to reciprocate.

Just as churches can learn something from business marketers, business marketers can learn something from churches. Churches do things to turn off potential Christ-followers. And businesses do things to turn off potential customers.

In this video parable, the Beyond Relevance blog shares how churches subtly construct barriers to making new attendees feel welcome. Enjoy and learn …

RSS Readers … click here to watch the video.