We’re very excited to announce today that Compete and Dynamic Logic are coming together as Millward Brown Digital! This means that we’ll be able to provide you with even better consumer, brand, and media insights. By bringing together the industry’s deepest panel of consumer behavioral data from Compete and the industry’s most comprehensive attitudinal data from Dynamic Logic, Millward Brown Digital will help you further improve your digital strategies and investments.
Newly appointed Millward Brown Digital president, Scott Ernst, had this to say about our awesome news: “Clients tell us that ‘getting digital right’ is a top priority and this bold step is a direct response to this client need. Getting digital right means being best-in-class at digital and optimizing digital within your overall marketing mix. It also requires holistic consumer, brand and media insights delivered by experts in your business. Aligning our companies under Millward Brown, the world’s leading expert in helping clients grow great brands, is a giant leap forward in our ability to deliver against this opportunity.”
Check out the rest of the announcement letter!