A research report released today by Millward Brown revealed that the mobile opportunity this year is huge. Actually it is HUGE. Luckily, the research report was more specific than that.
- 55% of users consider their device indispensable, with an equal percentage indicating that having a mobile device makes them more efficient
- Almost half report interacting with a brand on their mobile device following recommendations from friends or family members
- One-in-four report a willingness to relinquish privacy about their location to receive relevant content and promotion from marketers
- One-third report taking action in response to mobile advertising
- One-third say that receiving deals or promotions on mobile improves their opinion of the brand