Happy New Year from the Compete team! As you’re getting back in the saddle and making plans for the year ahead, take a few minutes and reflect on 2012. Where were your biggest successes? Your biggest learning experiences? If you missed any digital insights from the Compete blog during the year, now’s your chance to read through last year’s highlights with the Best of the Compete Blog: 2012 Edition. Let’s check out some other top stories around the web from this week.
While you’re still making resolutions for 2013, it’s important to consider what’s on your marketing wish list for this year. Direct Marketing News has done just that and presented their interesting finds in an infographic. Seems like overwhelmingly, marketers want more staff, more power in customer service decisions, and more analytics. Check out the rest of their infographic here.
Social media will inevitably be important this year as marketers discover new social platforms and experiment with campaigns. For the last five years, the Shorty Awards have been recognizing the best brands across social media, and this year, they’ve added a new university category. So far, local Boston University is receiving a lot of the early accolades. Read the rest of the story at BostInno and find out what this school is doing to drive social buzz.
Search marketing will continue to be the core of many online marketing budgets in 2013. If you haven’t already tried a retargeting campaign, you may be missing out on some of your most valuable prospects–people who have already visited parts of your website. Search Engine Watch has some helpful tips to start off the year on the right foot and maximize the return on your search efforts.