Content is King
You can create content as much as you want and as much as you are able to. Your content should be informative, valuable, trustworthy and entertaining.
However without a distribution your content has no value as nobody knows or hears about it. Just like in chess a King can only move one square at a time, your content won’t reach far without a distributor or amplifier.
Social Media is Queen
As searches on Google, Yahoo and Bing will only bring the basic traffic level, your great content needs to be distributed through a channel.
In order to exceed the average traffic through searches and have a significant amount of visitors for your content you will need Social Media as distributor and amplifier. Social Media is the channel promoting your content.
Only Social Media is capable of generating lots of interest for your content as people will post the link to your web page in Social Media. The more people participate the more traffic it will generate. Additionally Google, Yahoo and Bing will increase the importance of your web page as they find many links on different pages in Social Media which will increase the traffic through searches too.
Social Media will significantly amplify your content and increase its’ reach.
The couple King Content and Queen Social Media
If Content is King, then you better marry it with Social Media Queen for maximizing its’ exposure.
In order to get picked up by people your content should not only be interesting but also entertaining as this will increase the posting by people on Social Media.
Did you already have married Content King with Social Media Queen ?