From Content to Converting
Getting found on the Internet is the start.
Having interesting content is good for traffic.
Having much traffic is quite an achievement.
Converting visitors into leads is the main goal.
Converting more visitors into leads is the challenge which requires Conversion Rate Optimization (also called CRO).
The 12 keys for Conversion Rate Optimization
1. Fast loading pages in order to show the message
2. Avoid redirects, this consumes too much time of the 3 second attention span
3. The subject of the page should match the reason why the visitors landed there
4. The title should closely resemble the key phrase used to drive traffic
5. One page = One simple easy to understand message
6. Relevant images, which people understand an remember, supporting your message
7. A clear proposition
8. Information that is useful and will be remembered
9. Create content beyond your products or services
10. Generate trust with badges, certifications or references
11. One call to action per page, don’t confuse the visitors
12. Short forms with minimal fields to complete
Test and re-test on a regular basis as drivers and reasons to buy change over time.
How efficient is your conversion rate ?
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