Monthly Archives: April 2012 »
Read Obituaries
Charles Wheelan’s advice to new college graduates is refreshingly honest, given the “over-optimistic words of the typical commencement address.” His advice on what success really looks like is to READ OBITUARIES. Really? Obituaries? Yes.
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What Does an SEO Theorist Actually Do?
A theorist or theoretician studies the “theoretical aspects” of a subject. People often use theory interchangeably with hypothesis, usually in the adjectival form such as “theoretically speaking, all blue planes have green underbellies, etc.”
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A State-of-the-Art Strategy for Maximizing Your Marketing ROI
by Jason Miller Revenue Performance Management (RPM) is a strategy that allows you to track and measure each of your marketing initiatives so that you can connect them to the amount of revenue they
Read More »Why an IPO is NOT an Exit Strategy, And How to Plan for It
by Phil Fernandez Recently, OpenView Labs invited me to be a guest blogger on their site. They do an excellent job of sharing expertise, actionable ideas and approaches for building expansion stage companies. My
Read More »NASA’s Enterprise Flies Over the East River
This morning, the Pontiflex team got to watch NASA’s Enterprise fly over the East River. Check out the awesome view we had from our deck. Read more about Enterprise here. Filed under: Lead Generation
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