Award marks LBi’s commitment to blending creativity and technology to produce truly ground-breaking work.
New York, 14th March 2012: Global marketing and technology agency LBi has been honored with the prestigious People’s Choice Award at SXSW in Austin Texas, the world renowned festival of technology, creativity and culture.
LBi was recognized last night for the online platform that the agency’s New York team designed and built in partnership with Americans Elect, a movement that harnesses the ubiquitous and collaborative nature of the web to empower the American people to nominate their own choice for president.
Americans Elect is holding the first-ever online presidential primary. Between now and June, every registered voter in America-regardless of party-is invited to sign up and help choose a third ticket for president. Following the online convention in June, the Americans Elect ticket will be on the 2012 ballot in all 50 states-and the American people will have directly nominated their choice for president for first time ever.
Joshua Levine, Chief Technology Officer, Americans Elect said: “This award confirms that Americans Elect is not just a growing political movement, but also a groundbreaking and innovative tech startup. We’re honored to be recognized alongside so many other companies at SXSW using technology to empower people and improve the world around us.”
The People’s Choice Award recognizes LBi’s unique ability to create digital platforms that add greater value and bring new possibilities to people’s lives.
Cedric Devitt, Executive Creative Director, LBi New York, said: “Winning the People’s Choice Award at SXSW Interactive is especially gratifying, as the platform is dedicated to giving people the power to choose in our political system like never before.”
In 2011, the People’s Choice Award was handed to collaborative online shopping website Groupon.