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The 12 Social Media Marketing Mistakes To Avoid

Leads Explorer March 19, 2012 1

Social Media has gained importance. Due to this you need to take care in order to avoid mistakes and missing the goal of your social media marketing.

1. Lacking content quality

The content you bring should reflect the quality of your products or services. Rubbish or junk text or video’s will have a negative effect on your business.
The aim is to publish and spread quality content.

2. Not interesting stuff

Normally quality content should also be interesting enough to drive the traffic to your content and to return visiting your content. People should have a reason to visit and re-visit from the millions of webpages on the Internet.
Your content needs to be interesting.

3. No spreading or replication

If your content doesn’t provoke the impulse to spread it, then you will miss the main benefit of content that allows you to reach out further.
The best content or information is what gets replicated, forwarded to others. Your content should stimulate the reader or viewer to take action.

4. No Call to Action

Not providing buttons to spread or ask attention for your content will decrease the effectiveness of content in social media.
Make sure it is easy and convenient to forward, replicate, share, “Like”, “Follow” or Tweet it.

5. Grammar and spelling errors

Although it seems obvious not having grammatical and spelling errors in your content this should be avoided by proof reading or at least using a spelling checker.

6. No social media scheduling plan

Shooting from the hip with content to social media will be far more less effective than planning upfront a scheduling for all of your social media.
Make a social media scheduling plan and stick to it.

7. Not targeted content

If you just write or create content for whatever comes up to your mind, it is likely large segments of your potential customers will be missed by not targeting it.
Define your market segments and then create targeted and appropriate content.

8. Missing interaction

In the event people comment on your social media content not responding is avoiding one of the main advantages of social media.
For each comment make sure you thank them, answer, acknowledge or add on to their comment.

9. Non-personal

If your write or create content like an encyclopedia it will be non-personal. As such you will miss the personal touch in social media.
Make sure your content and your interactions have a personal touch.

10. Too personal

Content or comments that are too personal or about your personal or family live will not be appreciated in a business environment.
Avoid becoming too personal in your content and comments.

11. Missing “About”

When there is no “About” or a profile available, then who are you ?
Make sure people can know who the originator of all the quality content is.

12. Not linked to your business

Even if you have the best content, driving a high number of visitors each month and getting returning visitors but missing to make the link with your business, then why all the effort ?
You content should clearly point to you business and even drive them to visit your business pages in order to generate online leads.

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  • http://www.endlessrise.com/ Resell SEO

    The grammar and spelling errors are pretty basic, but there are some content out there that you could say would need a lot of fixing when it comes to that department. When you think of it, grammar and spelling would fall under the quality of the content. Before actually posting anything, it would be good if the content is checked using a word processor like MS Word, or maybe some free grammar and spelling checkers online.

    = Gerald Martin =