Social Media has gained importance. Due to this you need to take care in order to avoid mistakes and missing the goal of your social media marketing.
1. Lacking content quality
The content you bring should reflect the quality of your products or services. Rubbish or junk text or video’s will have a negative effect on your business.
The aim is to publish and spread quality content.
2. Not interesting stuff
Normally quality content should also be interesting enough to drive the traffic to your content and to return visiting your content. People should have a reason to visit and re-visit from the millions of webpages on the Internet.
Your content needs to be interesting.
3. No spreading or replication
If your content doesn’t provoke the impulse to spread it, then you will miss the main benefit of content that allows you to reach out further.
The best content or information is what gets replicated, forwarded to others. Your content should stimulate the reader or viewer to take action.
4. No Call to Action
Not providing buttons to spread or ask attention for your content will decrease the effectiveness of content in social media.
Make sure it is easy and convenient to forward, replicate, share, “Like”, “Follow” or Tweet it.
5. Grammar and spelling errors
Although it seems obvious not having grammatical and spelling errors in your content this should be avoided by proof reading or at least using a spelling checker.
6. No social media scheduling plan
Shooting from the hip with content to social media will be far more less effective than planning upfront a scheduling for all of your social media.
Make a social media scheduling plan and stick to it.
7. Not targeted content
If you just write or create content for whatever comes up to your mind, it is likely large segments of your potential customers will be missed by not targeting it.
Define your market segments and then create targeted and appropriate content.
8. Missing interaction
In the event people comment on your social media content not responding is avoiding one of the main advantages of social media.
For each comment make sure you thank them, answer, acknowledge or add on to their comment.
If your write or create content like an encyclopedia it will be non-personal. As such you will miss the personal touch in social media.
Make sure your content and your interactions have a personal touch.
10. Too personal
Content or comments that are too personal or about your personal or family live will not be appreciated in a business environment.
Avoid becoming too personal in your content and comments.
11. Missing “About”
When there is no “About” or a profile available, then who are you ?
Make sure people can know who the originator of all the quality content is.
12. Not linked to your business
Even if you have the best content, driving a high number of visitors each month and getting returning visitors but missing to make the link with your business, then why all the effort ?
You content should clearly point to you business and even drive them to visit your business pages in order to generate online leads.
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