Groupon’s downfall, if it ever does happen, will likely be traced to its decision to go public. Ever since its first S-1 filing, in which it was roundly mocked for constructing a performance metric that eliminated the costs of its marketing, the company has been battling perception that its model is not sustainable.
The Securities and [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/S1BKL2GSXJw" height="1" width="1"/>
Copyright MarketingVOX – The Voice of Online Marketing – Groupon’s Model Comes Under Scrutiny. Again








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