Monthly Archives: October 2011 »
The Catalog Conundrum: Seasonal Versus Yearly Mailers
I remember as a child pondering the question of at what point does one become a “grown up”. Now that I am approaching my mid-twenties I can take a stab at answering. It happened
Read More »Digital CMO Series: Andy Sims, Director of Global Advertising, Skype
“Branding means so much more than raising awareness – it’s about activation, evangelism and engagement.” Andy Sims, Skype With over 145 million active users each month – Skype is a go-to technology for the
Read More »Boarding Up Borders: A Look Into the End of a Retailer
It’s not every day that a major national retailer goes out business, but in the middle of this summer, Borders announced such a day would be coming. Now, in late September, all offline stores
Read More »2012 Honda Civic Pre- and Post-Launch Analysis
In June, Honda launched the 2012 Honda Civic after postponing the original launch due to quake-related supply shortages. The launch was much-anticipated as six years had elapsed since the last redesign, and only three
Read More »Top 250 Websites – August 2011
Photo Credit: Aray Chen, flickr. Stellar Month for Facebook, Twitter; Daily Deals Leaders Continue Dip BOSTON, MA–(Marketwire – Sep 29, 2011) – Kantar Media Compete today released its ranking of the top 250 websites for
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