Monthly Archives: August 2010 »
How Churches Use Press Releases
Church leadership – pay attention to this! Love this podcast interview from @evangelismcoach: The best quote comes at the end of the interview (about 40:30) as to WHY churches should use press releases: “Churches
Read More »
Why Google and Facebook should take Amazon as an example
On Quora a question is asked: Which is better to work for, Google or Facebook?. The answer to this question made the conclusion: Google tends to value technology. Things are often done because they
Read More »Seeking a World-Class CMO for Marketo
Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years
Read More »
Old Navy $2 Megasale
Recently an Old Navy online ad on Yahoo for a ‘$2 Cami Sale’ caught my eye. The Old Navy ad prompted consumers to use the secret passcode ‘CAMI4ME’ in-store to cash in on the
Read More »
Branded Content – a Controversial PR Direction
The Independent, A UK newspaper, recently highlighted the PR trend of publishing content. Instead of relying on the media to tell their stories, as they have for the last 100 years, companies are beginning
Read More »
