Monthly Archives: July 2010 »
LBi Lost Boys launches iPhone app for FBTO
LBi Lost Boys and FBTO, a Dutch insurance company, have launched the iPhone app ‘Vakantiehulp’ (Vacation assistant). This Dutch application makes a digital checklist based on a number of travelling data (how, when, where)
Read More »Optimize Your Social Media Pages for Top Rankings – 5 Easy Things You Can Do Right Now
by Stone Reuning Though the likes of Facebook and Twitter have taken the marketing world by storm, many of our online experiences though still start through search. With well-known brands and small businesses alike
Read More »As Retail Gets Social, Will It Finally Nail Search As Well?
Amazon pushed the concept of social retail forward by a large measure by linking shoppers to their Facebook friends. Through this connection, Amazon shoppers can get recommendations from friends on…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Mz6OB9CKXfo" height="1" width="1"/> Copyright
Read More »Old Spice Viral Campaign Translates into Sales – Lots of Them
New figures quantify the viral success of the Old Spice viral video campaign using the one metric that ultimately matters to marketers: sales. According to The Nielson Co., sales of Old Spice Body…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/RqiTQGoe2Mo"
Read More »ERSP: Yes, Weight Loss Claims on Twitter Can Count as Ads
The Liquid HCG Diet’s promotion efforts on Twitter have been deemed by the Electronic Retailing Self-Regulation Program (ERSP) to be, well, promotions. As such, they should follow certain…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/uPiA5BQvCrQ" height="1" width="1"/> Copyright MarketingVOX –
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