Monthly Archives: July 2010 »
TOUGH LOVE | No Business is Perfect
Vivian Kane is a principal character in the TOUGH LOVE screenplay. She has worked in the Galaxy Coffee marketing department for over a decade and the Galaxy Coffee company culture runs through her veins.
Read More »You know you have a great marketing idea when…
In SAVE THE CAT! STRIKES BACK, Blake Snyder, accomplished screenwriter, shares “seven warnings signs” a writer has a great idea for a screenplay. It’s a good list and with a little massaging, Blake’s list
Read More »In Between Aspiration and Action
Seth Godin writes a lot about Resistance in LINCHPIN, but he refers to it as one’s “lizard brain” creating fear which prevents us from actualizing our aspirations. Steven Pressfield first defined/articulated what Resistance is
Read More »TOUGH LOVE | Harvard Business Review connection
I recently read the Howard Schultz interview in the July/August issue of the Harvard Business Review. The interview details the drive, decline, and resurrection of Starbucks. It’s an informative read that touches upon many
Read More »Tasty Quote from G.K. Chesterton
I riffled though CONSUMED: Rethinking Business in the Era of Mindful Spending today. Would have read it, but couldn’t get into enough so I riffled through it. As the title/sub-title suggest, this book identifies
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