Monthly Archives: June 2010 »
Choose Daily Unique Article Views – over Page Views
Should News Media Publishers Optimize for more Page Views or more Article Views ? I was spending my weekend in Albany, having good positive day long discussions with a publisher, about whether one should
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There’s No Such Thing as Perfect Content
by Stoney deGeyter If George Lucas taught us anything with his re-tinkering of the original Star Wars trilogy it’s that there is no such thing as “perfect.” When it comes to your website’s content,
Read More »Are You Planning Your Social Media Backwards?
by Jennifer Laycock When it comes time to put together a social media strategy for your company, there are a few key steps you need to consider before getting started. Unfortunately, most companies bypass
Read More »Paid Search Is Taking Over The World
by Sage Lewis Paid Search has quickly become the most important component of online advertising, and in 2010 this segment will account for $29.8 billion, up by 16.5% over 2009 totals on a constant
Read More »Is Your SEO Strategy to Barely Avoid Spamming?
by Mike Moran I am increasingly getting a question from organic search marketers about where the “line” is between sharp SEO tactics and spam. Basically, it’s the SEO equivalent of “how many miles per
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