Monthly Archives: February 2010 »
Why Affiliate Marketing Does Not Have To Kill Your PPC Efforts
If there was one word or phrase that could summarize this blog post, it would be “DECISION-MAKING“. Many companies have multi-online advertising channels to drive sales, reinforce brand awareness and harness returning visitors and
Read More »Benetton Invites Consumers to Participate in AR Model Campaign
Fashion brand Benetton is looking for new models to represent its edgy fashion line and is taking its search online – an endeavor that is also doubling as an augmented reality-infused marketing…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Isr9FMkQAiw" height="1"
Read More »Telemundo Introduces Spanish Language News App
Telemundo is targeting a rich – and relatively underdeveloped – space with the rollout of a Spanish language app. Using software from LSN Mobile across is station group, it will deliver…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/ZOv333Rz8fo" height="1" width="1"/>
Read More »Local Ad Spend to Climb 2.2% through 2014; Shift to Digital Continues: BIA/Kelsey
BIA/Kelsey is predicting an annual growth rate of 2.2% from 2009 for the U.S. local advertising market, reaching $144.9 billion in 2014. Following a significant contraction in 2009, local media…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/0qZcUkiKOYQ" height="1" width="1"/> Copyright
Read More »CBS to Experiment with 99 Cent Prices for Some Shows on iTunes
CBS has said that it has agreed to experiment with Apple in reducing the price of some of its shows on iTunes, cutting prices from $1.99 for most shows to 99 cents for some.
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