What Do Seniors Do Online?

Posted by Jonathan Volk | Posted in Affiliate Marketing, Branding, Direct Marketing | Posted on 13-12-2009

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You know… It’s an interesting thing to think about.

What does little Grandma [insert Grandma's name here] do while she is online? What about Grandpa?

Seniors are one area in internet marketing that is smaller than most other areas but growing at a fast rate! And I know for a fact that they can be profitable for affiliate marketing campaigns. :)

That being said, check out this recent Mashable article called “What Do Seniors Do Online“.

seniors-nielsen-2
A majority of online seniors check their e-mail, print maps, play around with photos and check the weather.

This article includes amazing tips for you if you were to do some demographic targeting (such as media buys, etc). So Enjoy! :)

EDIT: Just saw another related article.

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