Priceless or not? The brand name with hidden 3 letter word
Posted by Leads Explorer | Posted in Case Studies, Lead Generation, Online Marketing | Posted on 08-12-2009
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When we started the planning for the web service, we also took time to define a name based upon ‘Leads’. We exchanged it in a few emails between us and verified the availability – something we might better have avoided to do.
Stolen domain name
By the time we finished planning and had our first version ready, we wanted to buy the domain name, when it appeared to be snapped away from us already!
No clue how this has happened although we suspect this domain search.
Explorer is a household name
Thus instead of the carefully planned brand name we needed to come up fast with a name that was good sounding, understandable and that explained the main functionality of the web service. Therefore it should contain ‘Leads’ again.
At that moment ‘Exploring’ seemed to be a good indicator of the functionality, but LeadsExploring didn’t sound too well.
As Internet Explorer and Windows Explorer makes ‘Explorer’ sound familiar and a household name, we quickly opted for LeadsExplorer, without much discussion.
The 3 letter word pops up
Once we had paid for the domain name and many its’ variations, all of a sudden the 3 letter word popped up: ‘sex’ in the middle of the newly registered name.
Thus we had a discussion about what to do?
Use it or not?
In order to avoid being too obvious, we decided to try to hide the 3 letter word by using a combination of capitals and small characters: LEADSExplorer.
The question: a disadvantage or priceless?
The question which remains unanswered and still bugs us is:
Does it bring an advantage or a disadvantage having the 3 letter word ‘sex’ hidden inside the brand name?
Who knows?
Does this name get us banned from certain websites or not?
- There are blogs that don’t allow comments using LEADSExplorer as name or as website for a comment.
- Does Google or other search engines give a penalty in the ranking?
- Will this make people avoid to blog or to reference to our site?
- Will people even avoid using our BtoB web service?
On the other hand some people also say it is priceless as it stands out from the crowd.
What do you think ?
Would you avoid using our service because of the name ?
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