“In the case of a membership association, does the nature of a membership renewal message transform from transactional to commercial solely on the basis whether the membership is current?”

(tags: transactional_emails canspam legislation)

The trend of emailing more leading up to Black Friday continued in 2009 just as it had in 2008. However, the volume totals for several of these days — the Sunday, Monday and Wednesday before Thanksgiving, along with Thanksgiving Day — were much higher in 2009 than last year.

(tags: study holidays retail)

George Bilbrey says “Domain reputation is a very good thing – but it’s not going to cure all your deliverability ills.”. In this article he examines some of the myths about domain reputation:

(tags: deliverability reputation)

On Black Friday, 69% of major online retailers sent at least one promotional email, up from 59% in 2008, as tracked by the Retail Email Blog. On Cyber Monday, 71% sent at least one promotional email, making it both the most popular retail email day of this year and also the most popular of all-time. Last year, 70% of retailers sent email on Cyber Monday. And on Cyber Sunday, 45% of retailers sent at least one promotional email, up from 36% last year. That made Nov. 29 the biggest Sunday ever for retail email marketing.

(tags: study retail holidays)

This past year was particularly challenging for email marketers attempting to grow their lists. Yet, the trend indicates that marketers tasked with this difficult situation have achieved surprisingly positive results.

(tags: study list_growth)