How one online publisher uses a CPL model to upsell clients to display buys
Posted by Pontiflex | Posted in Affiliate Marketing, Case Studies, Lead Generation, Web Analytics | Posted on 02-12-2009
0
Hope everyone had a nice Thanksgiving where dinner tables overflowedflowed with contended turkeys, potatoes and tofurkeys.
Last week, Folio Magazine published an article on how one publisher used CPL advertising to achieve the seemingly impossible task of upselling display advertising to increase online advertising revenue.
Without much ado, here’s the story.
Posted in Lead Generation [...]
