More Castrol Traffic No Fantasy

Posted by Compete Blog | Posted in Case Studies, Online Marketing, Search Engine Optimization, Web Analytics | Posted on 04-11-2009

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For months, traffic to Castrol.com has trailed rivals, notably Shell.com. That all changed in September, with the Castrol site reaching its highest traffic level in at least a year and pulling ahead of Shell. The gains were unique to Castrol, so are not seasonal. Not seasonal to oil at least…
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