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This Week in Search for 9/3/09

SEOmoz September 5, 2009 Comments Off

Posted by Sam Niccolls

Henry Ford said that if he had asked his customers what they wanted before he built the Model T, they would have said they wanted a faster horse. The reality is few people are industry leaders. Most try to make faster horses. But had the need in 1907 been for web analytics and not transportation, Avinash Kaushik would have been a likely candidate to put America on wheels. So prompted by something Avinash said in a blog post earlier this week, here are some analytics quotes that’ll get the ole pistons firing.

Avinash Kaushik Quotes that Belong on Hallmark Cards:

7. Not segmenting data is a crime against humanity.

6. Never let your campaigns write checks that your website can’t cash.

5. I believe God created the internet so we could fail faster.

4. Magazine advertisements are faith based initiatives.

3. All data needs context, even server errors go up and to the right over time.

2. Bounce rate is brilliantly dumb. It shows that your customers came, they puked, they left.

1. Social media is like teen sex, everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.

Five Thumbs

  • Tips for eCommerce websites: From site architecture to product interlinking, Everett Sizemore’s post is a shopping cart of tips and tricks that eCommerce marketers shouldn’t abandon.        

Four Thumbs

  • Seth Godin: comparing your business to the status quo: The best airport restaurants are those that compare themselves to other restaurants, not other airports. The lesson here is simple yet poignant: if your customers crave better food, don’t be afraid to go gourmet, even if your competition is happy serving McLeftovers. 
  • Robots exclusion protocol tutorial: For those looking to learn more about robots files, Bing’s post on robots exclusion protocols is informative, as well as digestible for non-technical folks.     

Three Thumbs

  • Submitting a Sitemap on Bing: In June Bing rolled out Sitemap.xml support, but if you’re looking to create, submit, or validate a Sitemap with Bing, the post on their webmaster blog is a great tutorial.

Two Thumbs

  • Does Google know you own your website?: Michael Gray’s take is that both the social graph and XFN links are likely each ways that Google is making ownership associations across domains.     

Rocking on YOUmoz

From actionable seminar re-caps to ethical SEO debates, there were many fantastic YOUmoz posts this week. Apparently dummerboy9000 was not the only mozzer who read Jen’s post about creating great UGC blog posts and noticed that YOUmoz links are followed.    

  1. SEOmoz Training Seminar Takeaways by Whitespark
  2. How I got 200 Backlinks for Free by Trafikant
  3. Extreme Local Optimization Put to the Test by Rstellers
  4. Standing Out in the Crowd by Sly-grr
  5. The Ethics of Search Engine Marketing by Thomas M. Schmitz
  6. My Twitter Experiment at SEOmoz Training by KitsapKing
  7. Immersion at the SEOmoz Day Spa by erikellsworth

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