Monthly Archives: August 2009 »
Rankings Change. (Here’s How to) Deal With It! Part II
by Stoney deGeyter Search engine rankings are always in flux. In my last post I mentioned three things that can cause your search engine rankings to change. 1) Your site changes, 2) a competitor’s
Read More »Certified Ad Networks Get Chance to Compete with AdWords
Google is enabling certified ad networks — that is, ad networks it deems certifiable — to compete with AdWords advertisers to appear on AdSense-enabled sites. This means non-AdWords clients will be…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/ln1QZ9YHvYM" height="1" width="1"/>
Read More »TV Viewers Hit ‘Net for Summer Break; YouTube Keeps Lead
With network TV on summer hiatus, TV viewers are pursuing professional content over the ‘net. Over 158 million viewers consumed an average of 135 videos over the course of July, according to data…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/L3Fh9NPu_wA"
Read More »Move Over, Mama: Marketers Find Daddy Bloggers
Marketers seeking wholesome platforms with dedicated niche audience have a new well from which to draw: daddy bloggers. Mommy blogs like Dooce and The Pioneer Woman have enjoyed years of success and…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/cctZB5gUqTs" height="1"
Read More »B2B Ad Pages Slide 30% in 1H09
Through the first half of 2009, ad pages in B2B publications slipped 30.2% compared with the same period in 2008, according to American Business Media’s Business Information Network. For June, ad…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/4ILpA5b4qnQ" height="1" width="1"/>
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