• Why “System” Transactional Emails are a Bad Idea
  (tags: transactional_emails)
• Free Tool Lets You Check Whether Your Reverse DNS (rDNS) is Set Up Properly
  (tags: tools)
• Playing the E-mail ‘Match Game?’ Be Careful: E-mail Append Poses Serious Risks
  Marketers who ask about append are often looking for a quick fix. However, append is more likely to drive long-term deliverability problems rather than long-term growth and ROI.
  (tags: append list_growth list_building deliverability complaints)
• E-Mail Marketing: At An Inflection Point
  (tags: strategy)
• Social Marketing Designs
  Social Marketing is the hot topic. But how are different companies incorporating it into their designs? Here are a few different examples of what people are doing.
  (tags: gallery social)
• Hilarious and Educational Video by Seth Godin
  (tags: fun)
• Email From Address – How to Pick One
  how do you pick the best “from address” for your email campaigns? There is no hard and fast rule here, but there are some things to think about…
  (tags: from_address)
• MarketingSherpa’s 2009 Email Awards Gallery
  Get Inspired by These Exceptional Campaigns
  (tags: gallery inspiration)
• Targeted opt-out email: busting some myths
  (tags: permission list_rental tactics)
• UK Subscriber Study: Email Must Say Something Worthwhile
  It’s not surprising that a recent study of UK email subscribers finds that most email marketing is pretty terrible – it’s irrelevant, untargeted and poorly timed. What the study really points out is that consumers notice.
  (tags: study)
• Reputation as measured by the ISPs
  In this post, Laura Atkins look a little closer at what other people are measuring about your email and how that affects your reputation at the ISPs. Definitely worth a read!
  (tags: deliverability spamtraps bounce_management complaints fbl)

Copyright BeRelevant! – links for 2009-04-25