[Whistles and sings] It’s a beautiful day in the neighborhood, a beautiful day for a neighbor… Oh, why hello neighbor. Thanks for joining us on this beautiful day! [Yay, Mr. Rogers! –Susan] At least it’s a beautiful day here in sunny Southern California, and if you’re one of the unlucky ones stuck inside because of the destructive winter storm torturing much of the country, here’s me sending you a little piece of sunshine along with your Friday recap. Enjoy!
Along with the three-inch-thick ice, the Internet marketing industry has been feeling the frosty bite of a weakened financial system. Consumerist offered a new index for measuring the state of the economy: The old “how many resumes will a part-time receptionist position receive in 24 hours” test. Along with side gigs, another way to approach the income problem is through increased job security. CNNMoney.com gave us a list of companies that have never laid off a single employee. If you can’t land one of those cozy spots, you’ll still be set for success if you follow Joanna Lord’s rockin’ search marketer resume guide.
Now they say that the mail is delivered come rain, sleet or snow, but it looks like a chilly economy is another story altogether. All this bad weather reminds me that you’re going to need a vacation to warmer climes as soon as it’s safe to land a jet on the runway again. Just in time, the speakers and agenda have been announced for IM Spring Break, which will take place during April in the Sunshine State, aka Florida. BCI’s roving New Yorker Christopher Hart will be speaking on the panel IM Business — a topic that’s right up his alley so you know it’s gonna be good. [Rumor has it there may even be a BC writer there to capture all the action. –Susan]
While we’re on the topic of conferences, don’t forget that it’s not too late to register for SMX West, February 10-12 in Santa Clara. Use the code smx15bruceclay for 15 percent off the price of an all access pass. Plus Bruce will be teaching a power-packed one-day SEO training program perfect for small businesses looking to jump start their Web presence. If you’re going to be at SMX West or just in Santa Clara by chance, you’re guaranteed a warm-fuzzy feeling and a kick-butt time at the IM Charity Party.
SES London is also around the corner. The conference is expecting record attendance and a slightly new crowd as well. Here on the blog I’ve had the chance to interview speakers Debra Mastaler and Greg Jarboe, and there are a couple more on the way so check that out next week. Also next week, on SEM Synergy I’ll be talking to another SES London speaker, Richard Zwicky of Enquisite, about how to make analytics work for you.
There’s a very important idea that I often hear at conferences and I actually ran across it a couple times this week. The point is to avoid building a site before planning your SEO strategy. Dr. Ralph Wilson published an interview with Amanda Wallington this week about the subject, which she calls “forensic SEO“. That’s a catchy name! Tony Adam also warmed up his blog after a few months away by tackling the topic. Words of wisdom, my friends, words of wisdom.
Now here’s a group of clever marketers. The finalists have been announced for this year’s SEMMYs. Public voting is open until Monday, February 2, so get your votes in!
Stop. Twitter time! First off, Techmeme is making it easier than ever to be a citizen journo. The news aggregator is asking for tipsters to tweet their tips. We’d actually love for you to do the same. The Bruce Clay, Inc. radio show SEM Synergy now has a shiny new Twitter account to help you find out what we’re talking about on the show, but more importantly, to listen to and talk to our listeners. We’ve said it before, but we want to know what your thoughts are, so send them our way!
Also encouraging some twitcipation (participation + twitter = twitcipation, right?) is fellow WebmasterRadio.FM show host David Szetela of Clix Marketing. You can win a Google AdWords Extreme Makeover just by following David.
In Google news, Clint Boulton is shutting down eWeek’s Google Watch. The column will live on in the archives, which is more than can be said about the Bambi that got run over by the Google Maps Street View car. One town got creative when Street View came to town. Google’s considering an offline shift for features like Gmail and Google Calendar. Oh, and, surprise surprise, Google’s still gaining all the search growth.
The search industry this week lost a young and bright mind in Martin Schaedel this week, who passed away after his plane crashed. He obviously touched many people and will be missed.
Things I learned from Boing Boing this week:
- So I kind of knew this already, but twenty-eight years ago the world was a very different place.
- Your imagination at work is a very colorful sight to see.
- If squid is delicious and cake is delicious could squid cake blow your mind?
- A timelapse video out a plane window is a perfect stand in for psychedelic movie scenes.
- This can be filed under what I should have learned from Boing Boing but didn’t. When the zombies take over, head for cold climates!