To read the previous post(s) in this series, start here:
Step 1: Narrow Your Market Focus
Step 2: Communicate Your Difference
Step 3: Packaging Your Product
Step 4: Create Marketing Materials that Educate
Step 5: Advertising, Referrals and PR: Your Lead Generation Trio!
Step 6: Website that works 24/7 – Email Marketing

Often times, when we get through with a marketing overview with clients, this is the look we get. It’s often that you see pictures like this associated with the stress of taxes or being overwhelmed by debt. It is our hope that you don’t ever feel the same way about marketing! If you are a like so many other small businesses, you are not alone if you feel like you have so many ideas, you’ve heard of so many tools and tactics and you’ve been informed of what you NEED to be doing – but you don’t know HOW to get it done, WHERE to start, or WHEN to do it all. That’s why we’re marketing coaches – to come alongside and relieve that burden from you.
For the past month, we posted all these important steps to successful marketing. While each step was just an overview (and was loaded with ideas for you to implement), we hope you got a sense of the systematic approach we’re taking. These are principles based on the proven small business marketing system called Duct Tape Marketing. As John Jantsch, founder of DTM, likes say, “just live by a calendar.” Buy a wall-size calendar, and simply start plotting and planning what you are going to do over the next few months. Don’t try and do it all at once.
To read the previous post(s) in this series, start here:
Step 1: Narrow Your Market Focus
Step 2: Communicate Your Difference
Step 3: Packaging Your Product
Step 4: Create Marketing Materials that Educate
Step 5: Advertising, Referrals and PR: Your Lead Generation Trio!









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