Monthly Archives: November 2008 »
Interview: Yahoo’s Larry Cornett on Universal Search
by Manoj Jasra One of the most interesting sessions at this upcoming Search Engine Strategies in Chicago is going to be Universal & Blended Search. Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search is
Read More »Looking For Credit Cards? Google Creating New Search Inventory
Search monetizes so well because there is so much implied intent in a search. But some have claimed slowing search volume and lowering ad costs. The search box is perhaps the most profitable ad
Read More »It Just Keeps on Going and Going and …
Some companies know the importance of building a brand identity. Volvo is and will always be the “safe” car company. They own it. Energizer will own “long lasting” in the battery market forever because
Read More »BREAKDOWN | Colvin vs. Gladwell
Two books were recently published about how people achieve world-class success: Geoff Colvin’s TALENT IS OVERRATED and Malcolm Gladwell’s OUTLIERS. Both books are remarkably similar. They each dispel the notion that talent and intelligence
Read More »I’m a Celebrity, Get Me Out of Here…
The air is thick with economic doom, and frivolity often tends to be a casualty of recession. But does this herald a change in the collective cultural consciousness away from an indiscriminate obsession with
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