Monthly Archives: October 2008 »
PRSA 2008 – Media Myths & Realities
“Every company on earth, every client you have, every person you meet has to become involved in social media right this very second. This is especially true if you are in PR. If you
Read More »PRSA 2008 Detroit Conference Photos
As with most conferences, we like to take a few photos and the annual Public Relations industry event, PRSA International conference is no different. Held in Detroit this year with attendee goals met and
Read More »PRSA 2008: Word of Mouth Online or Off – What’s The Difference?
Can you truly measure the effect of word of mouth in marketing, whether it be online or offline? If so, which is more effective? Further, if so, what exactly can we as marketers do
Read More »PRSA 2008: True Tales of Social Media Measurement & Analytics
How do you measure something that seemingly cannot be measured? For example, how much do I love this little guy here who answers to the name of Clark: And how much does this same
Read More »Are Google Now Penalising “Free Gift” Blog Reviews?
Google have obviously been clamping down on paid links during the last year, but it now looks like they may also be taking a stance against blog reviews made in exchange for free gifts!
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