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Local Search Behind MTV Campus Daily Guides Reaches College Demographic

SEOBrien August 31, 2008 Comments Off

With a tremendous amount of fanfare (I had a parade come through the office this morning), I’m excited to share that Zvents has partnered with MTV to deliver a comprehensive local search experience to Campus Daily Guides published by mtvU.

Creating a unique opportunity to reach the affluent college demographic, Zvents is powering the local search experience used by college students on 25 mtvU Campus Daily Guides. mtvU is taking advantage of Zvents’ Media Platform to provide details about millions of important college and recreational events, local promotions and sales, sports, concerts, and performers, specific to the location of each university campus. Together, mtvU and Zvents are serving up local search like it’s never been done before.

How could I possibly be more excited? One of the initial 25 includes my Alma mater, Arizona State University

“Initial 25?” That’s right, mtvU General Manager Steven Friedman shared with MediaWeek their plans to roll out another 25 campuses by year end.

The partnership significantly extends and improves the value of a new advertising vehicle for local merchants. We’ve learned from Google that search reaches consumers as no medium before, bringing to advertisers a revolutionary advertising opportunity that allocates budgets to contextual, behaviorally targeted search results. You spend to advertise against highly qualified traffic; the perfect model for promoting a website. Heretofore however, local search has been limited to enabling local merchants to only highlight their own business listing, reaching consumers looking for that business. Effective when someone wants to find your business, to be sure, but not the game changing search experience delivered through the major search engines; not the ability to search for everything locally. Zvents is making that change, adding local promotions and event listings to the search index, enabling local merchants to reach local consumers with sales, promotions, and events. And now, with mtvU, to reach students as they look for the things they want to do.

Read more about the partnership and opportunity for you as a local advertiser with Reuters, Senior PaidContent.org Correspondent David Kaplan, or The Washington Post. To get started promoting your local business, find your college campus or learn more about local promotions through Zvents.

Copyright SEOBrien – Local Search Behind MTV Campus Daily Guides Reaches College Demographic

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